Web Technologies & Solutions

Primary Drive

  • "I don’t believe I could have found a better company to work with"

    Neil Inns | Managing Director
    Trafalgar Risk Management Ltd

  • “The Primary Drive team impressed with their
    knowledge of the digital market and have proved
    careful, honest communicators.”

    Seb Ward | Director | Renaissance Easy Claim

  • People come to us because of what we know.

    Our knowledge is your competitive advantage.

  • Web technologies is our expertise.

    Let us be your experts.

  • Web technologies, Digital marketing,

    Simplified.

  • “When we initially contracted Primary Drive to undertake the work on our
    website speed was paramount. They delivered within the time frame and gave
    the site the professional look and feel we were after.”

    Seb Ward | Director | Renaissance Easy Claim

  • “Primary Drive have ensured our website has remained at the cutting edge for our industry.”

    Alec Peduto – Director - Theydons

  • Focusing on business,
    your business.

  • “The input they have made to the development and growth of British Insurance as a company has been invaluable”



    Simon Burgess – Managing Director, British Insurance Ltd

  • Explore your potential,
    speak to our experts.

  • “Through their work we now have the ability to dine at the top table business wise and are now recognised as a leading, award winning company within our industry”

    Simon Burgess – Managing Director, British Insurance Ltd

  • First step, next step, future steps.


    Let Primary Drive guide you.

  • Simplifying technologies, Energising business.

  • Client
  • Renaissance Easy Claim
  • Industry
  • Claims Management

Website overhaul & PPC campaign management

The project

Having primarily used newspaper based advertising since the companies’ conception in 2004, Renaissance Easy Claim looked to improve its online presence and marketing to help consolidate its prominent position within its industry. Initial briefing requested a website overhaul to improve the user interface experience, to incorporate an e-commerce function and present an online marketing strategy.



Solutions

A complete website overhaul was planned which included a re-design that facilitated online application forms and an integrated payment system. Primary Drive managed PPC campaigns were presented as the main solution for marketing the site with the application forms being the clear call to action for visitors. The application process was analysed for ease of use and planned to allow administrator monitoring to analyse drop-off points. To increase the visibility of the site, SEO focused industry news indexing was also added as part of the re-design.

Results

The site was re-designed delivering a more professional yet user friendly feel and included the e-commerce function of an integrated payment system. Utilising the monitoring system for the online applications alongside an analytics based PPC campaign delivered transparent results which enable the client to gauge the strengths of their online business and budget accordingly. Through improving the structure of the site for SEO and the ongoing PPC campaigns, Renaissance Easy Claim now appears prominently on search engines for all its focused business related keywords.

Website

www.easyclaim.co.uk
More case studies

Testimonial

‘When we initially contracted Primary Drive to undertake the work on our website speed was paramount. They delivered within the time frame and gave the site the professional look and feel we were after. The Primary Drive team impressed with their knowledge of the digital market and have proved careful, honest communicators. I would absolutely recommend them; they are very approachable and always want to help. ’

Neil Inns | Managing Director | Trafalgar Risk Management Ltd

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